Regal Provides More Details; Partners with Captionfish

The positive repercussions of the ALDA-Cinemark lawsuit continue. Yesterday Regal announced more details about its plan to make its theaters more accessible to deaf and hard of hearing people. In addition, it has established a relationship with Captionfish, the popular captioned movies search engine.

Regal theaters to become more accessible

Denver Business Journal

Date: Wednesday, May 4, 2011, 12:43pm MDT

Regal Entertainment Group said Wednesday it’ll make its movie theaters more accessible to patrons who are hard of hearing, deaf or blind.

The Knoxville, Tenn., company (NYSE: RGC), which Denver financier Philip Anschutz formed from separate movie theater chains, is the largest movie exhibitor in the United States, with 6,657 screens.

Regal is equipping all of its theaters showing movies in digital format — rather than the traditional method of using reels of film — and along with that will offer personal captioning and descriptive video technologies.

Regal expects to have almost all of its theaters converted to digital cinema by the end of 2012. In the next 12 to 18 months, Regal said it will roll out adaptive technologies for the deaf and blind.

The technology Regal will introduce as it shifts to digital cinema will allow moviegoers who are hard of hearing or deaf to view captions. Those who are blind will be able to hear a descriptive narration of the onscreen action.

But Regal said the adaptive technology won’t be available for every film because not every movie studio includes captioning and descriptive video.

Regal also announced a partnership with Captionfish, an Internet search engine that finds captioned and narrated movies showing in the United States.

2 responses to this post.

  1. Bill – That’s great news for all of us in the deaf/hearing loss community. Nice work on your blog! -Shanna @ http://LipreadingMom.com

    Reply

  2. Thanks, Shanna. You are doing remarkable things in Kansas City. Kudos!

    Reply

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